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Seller terms

1. General, the ("Website") is owned by Printler Group AB, with the company registration number 559114-9173 ("Printler"). By utilizing the Website, you acknowledge and agree to these terms ("Seller Terms").

2. The Service

Printler provides an art platform for photographers, artists, and creators ("you" or "the Seller") to upload their motifs to an online gallery. Individuals and/or companies/organizations can purchase various printed products ("Art Prints") through the Website. The Art Prints offered by Printler include high-quality, large prints ("Fine Art Prints"), canvas, posters, and other types of printed or digital products (subject to availability).

3. Registration

Registration on the Website is free. When you register, you must provide Printler with current, true, and complete information as requested in the registration form. You are responsible for keeping your information continuously updated and complete. You are only allowed to register one account.

You understand and agree that you will be responsible for all access to and use of your account. You must keep your username and password confidential and notify us in case of suspected or confirmed unauthorized access to such information.

By uploading art to the Website, you warrant that you are at least 18 years old and otherwise legally competent to enter into this agreement.

Printler has the right to request documentation and evidence regarding the Seller's identity and personal details (e.g., through ID documentation).

Printler reserves the right to unpublish or delete an account within thirty (30) days of such a request.

4. Code of conduct

You may only use the Website for lawful purposes. You must not defame or slander individuals depicted in your uploaded art. When uploading art to the Website or communicating through it, you agree not to;
i. publish or make available any images, art, or materials protected by intellectual property laws unless you hold, control, or have been granted the rights to them,
ii. defame, abuse, harass, threaten, or otherwise violate legal rights, including those of Printler,
iii. post or disseminate any inappropriate, derogatory, obscene, pornographic, racist, indecent, or otherwise illegal content, material, or information,
iv. contribute to harmful activities such as spreading viruses, spam, or any activity that may damage Printler or the Website,
v. falsify or delete any authorship information or proprietary designations or labels of origin or similar information in the art, and
vi. download content from the Website that you know or should know cannot be reproduced, displayed, or distributed without infringing copyright.

Printler does not claim that the above information regarding what is considered illegal or improper is complete or exhaustive. You are responsible for ensuring that the art and information you submit to the Website comply with applicable laws and regulations. You are personally responsible for your gallery.

Printler reserves the right to request documentation and evidence regarding your right to make art or other material available, for example (but not limited to) consent for your publication.

5. License, Compensation, and Rights

5.1 Uploading and Removal of Art

The number of motifs you may upload to your gallery is at Printler's discretion and may change over time. By uploading and storing your art on the Website, you grant Printler an unlimited right to format, store, copy, print, and sell the art, as well as to freely use the art for marketing purposes by making it available to the public through any media and marketing channels and to further assign these rights to potential partners. When you delete art from the Website, Printler's rights cease except for the right to:

  1. Fulfill orders that were placed before the deletion was carried out,
  2. Freely use marketing materials containing the deleted art (though Printler aims to use available art on the Website for marketing), and
  3. Store image files for three years from the date of the customer's purchase to fulfill obligations to the customer, such as shipping damages or warranty.

Printler reserves the right to, at its discretion, at any time and without prior notice, reject the upload of art or delete uploaded art from the Website.

To ensure that the uploaded art is suitable for large-format prints, each uploaded motif must be produced using appropriate equipment (camera, software, etc.) and meet the technical requirements specified at the time in the Website's uploading procedure.

You understand and consent that your rights to be named as the seller, photographer, artist, or copyright holder are waived. However, Printler will always endeavor to credit the creator and the name of the artwork.

5.2 Compensation and Self-Invoicing

The Seller is entitled to compensation equivalent to 25 percent of the selling price (excluding VAT) for Fine Art Prints. For other Art Prints, the Seller is entitled to a compensation equivalent to 20 percent of the selling price (excluding VAT).

Sales of frames and other accessories do not entitle the Seller to compensation.

Beyond the compensation for the sale of your art to customers, you waive any claims to compensation from Printler for its use of the art.

Printler offers, and the Seller hereby agrees to the use of, self-billing invoices. Consequently, Printler, on behalf of the Seller, will prepare and issue such an invoice and then settle it. In managing this self-billing, the Seller accepts and confirms that:

  1. Printler may issue invoices on the Seller's behalf,
  2. The Seller will not issue invoices for any sold Art Print.

Printler only issues self-billing invoices at the Seller's request for payment, provided that the Seller's claim exceeds 100 SEK. It is up to the Seller to notify Printler when they wish to receive compensation for sold Art Prints. However, Printler reserves the right to issue self-billing invoices if the Seller does not request payment within six (6) months of the claim arising.

Printler undertakes to include in the invoice the statement that it is a self-billing invoice. The Seller is always responsible for the accuracy of the invoices. If the Seller becomes aware of any mistake or inaccuracy in an invoice, the Seller agrees to notify Printler in writing within 10 days of receiving the invoice. Failure to notify will result in the invoice being deemed accepted by the Seller.

Compensation to the Seller is paid retrospectively after the Seller has requested payment for sold Art Prints and the customer's right of withdrawal has expired.

A claim exceeding 100 SEK becomes statute-barred if the Seller does not request payment within one (1) year from the time the claim arose, and thus the Seller no longer has the right to demand compensation for that claim.

The Seller is always responsible for all taxes and fees associated with the compensation paid out by Printler. The compensation paid by Printler is deemed to include all such taxes and fees, and under no circumstances is Printler obliged to pay any additional taxes or fees to the Seller or any third party.

5.3 VAT

For those registered with Printler as private individuals or entities with a tax residence outside of Sweden: The compensation received from Printler is exclusive of value-added tax (reversed sales tax). It is your responsibility to comply with the laws and regulations applicable to you, including reporting to the relevant authority and paying any value-added tax due.

For those registered with Printler as a business with a tax residence in Sweden: The compensation received from Printler includes value-added tax. By downloading a self-invoice, you can see what portion of the compensation constitutes value-added tax.

When requesting payment, the Seller must inform Printler whether they are registered for Swedish F-tax and VAT or not.

5.4 Withholding of Payment

Printler has the right to request documentation as stated in article 4 above. Printler reserves the right to withhold payment to the Seller during the period the documentation has not been provided and in cases where Printler suspects that the Seller has breached the obligations according to Printler’s Seller Terms.

6. Intellectual Property Rights and Warranties

You warrant that you possess all necessary rights to the art you upload to the Website, including but not limited to intellectual property rights, whether by creating it yourself or by having the right to use the art on the Website in accordance with these terms. It is the Seller’s responsibility to, upon request, attach documentation proving their right to use the material in their art. You guarantee that any identifiable persons in the art (for example, in an image or by name) are aware of how the material will be used and have consented to participate, or that you otherwise have the right to use the material, and that Printler may also use the art for marketing purposes. If the art contains identifiable individuals, the Seller must ensure compliance with GDPR and other data protection legislation.

7. Data Protection and Privacy

Printler cares about your privacy and the protection of the personal data processed by us, ensuring that all personal data are handled in accordance with applicable data protection legislation.

Visits to the Website can be made without the need to provide any personal data or accept cookies. However, if you choose to use our services and register on the Website yourself, you will be providing us with personal data. Information on how we collect, process, and share such personal data is provided below. Further down, we also provide information about the rights you have in relation to us as the data controller of your personal data, as well as our contact details. For further information about our processing, see Printler's Privacy Policy available on the Website.

What personal data do we collect and process?

The personal data Printler collects and processes include first and last names, email addresses, phone numbers, places of residence, addresses, personal identification numbers, account names, logging, IP addresses, and device information.

What is the purpose of our processing?

The purposes and objectives of processing personal data are to

i) create user accounts,

ii) create presentations of you,

iii) arrange payments, and

iv) register user logins

In relation to iv) above, Printler also uses cookies (for more information, see below under cookies).

The seller's name may be published on the Website in connection with the Seller's art. Printler may use your name in connection with images for marketing purposes through blogs and other social media. Printler may also use personal data as a basis for business and method development, as well as for statistical purposes, risk management, and marketing.


What is the legal basis for Printler's processing?

The legal basis for processing personal data is to manage the relationship and perform our obligations under the terms of this agreement.

When Printler processes personal data to analyze and develop our business, and for marketing communication, the processing is based on our legitimate interests in improving and marketing our business.

Who has access to the personal data we process?

Your personal data is primarily processed by us at Printler. We will never sell your personal data. In some cases, we share your personal data in order to fulfill our obligations to you in a good and efficient way:

  • To manage payments, our payment solution providers will have access to your personal data.
  • To collect and publish your potential reviews on our website, we share your personal data with the provider that supplies us with technical solutions for collecting and publishing the reviews.
  • To market our products and to make the Website as relevant as possible, we share your personal data with those who provide us with marketing services, such as Google and Facebook.

Transfers to Third Countries

Printler primarily processes your personal data within the EU/EEA, but may transfer your personal data to a country outside of the EU/EEA, such as the USA. Printler only transfers your personal data to a country outside of the EU/EEA if there is a legal basis and sufficient guarantees that your personal data will be processed in a lawful manner. Printler takes all necessary technical and organizational measures to ensure that your personal data is handled with an adequate level of protection corresponding to the level of protection offered within the EU/EEA.

How long will we retain personal data?

We do not retain your personal data for longer than necessary with regard to the purpose of the processing unless otherwise required by law.

What rights do you have in connection with our processing of your personal data?

You have the right to know which personal data we are processing about you. You also have the right to request that we correct or delete incorrect personal data about you. You also have the right to object to specific processing of personal data and to request that processing of personal data be restricted. Finally, you have the right to receive the personal data that you have provided in a machine-readable format and to have the data transferred to another party for data protection.


Printler shall take all appropriate technical and organizational security measures necessary to protect personal data against unauthorized access, alteration, or destruction. However, providing personal data over digital channels always entails a risk as it is not possible to completely protect technical systems from unauthorized access.

Personal Data Incident

In the event of a personal data incident, Printler shall notify the supervisory authority (IMY, The Swedish Authority for Privacy Protection) and you as required by law.

Printler shall always record all personal data incidents including the facts of the breach, its effects, and the remedial actions taken.


The website contains cookies. For more information, see our Cookie Policy

Contact Information

Printler is the data controller for the processing of personal data as described above. This means that we are responsible for ensuring that personal data is processed correctly and in accordance with applicable data protection laws.

If you have any questions regarding the processing of your personal data, you are welcome to contact us by email at or by regular mail to Printler at:

Printler Group AB
Att: Chief Executive Officer
Rökerigatan 22
121 62 Johanneshov

Those who have objections to our way of processing their personal data have the right to contact or submit a complaint to IMY, The Swedish Authority for Privacy Protection, at or +468-657 61 00, which is the supervisory authority for our processing of personal data.

8. Limitation of Liability

Printler cannot be held responsible for damages that are directly or indirectly caused by the use of the Website and its content.

Printler will only compensate for direct costs incurred in the use of the Website as a direct result of negligence on the part of Printler. Printler is not liable in any case for indirect damages such as lost profits or other consequential damages.

9. No Warranties

Printler does not guarantee continuous, uninterrupted, or secure access to the Website. The operation of the Website may be interfered with by numerous factors outside of Printler’s control, and Printler makes no warranties regarding the Website's function or availability.

10. Indemnification

You, as a user, undertake to indemnify Printler in the event that any third party demands compensation due to the content that you have posted on the Website or due to your actions that are in violation of these terms, applicable law, or third-party rights.

11. Transfer of Assets or Business

By accepting these terms, you agree that the agreement you have entered into with Printler may be transferred to another company that is wholly or partly, directly or indirectly owned by Printler, or to a third party in connection with a transfer of assets or business that includes the Website.

12. Invalidity of Provisions

If any provision of these terms is found to be invalid or unenforceable, such provision shall be adjusted or modified to the extent necessary to eliminate the invalidity or enforceability problem so that the rest of the terms can be maintained and enforced.

13. Applicable Law and Dispute Resolution

These terms and all matters relating to them or any case in relation to services performed by us shall be interpreted in accordance with Swedish substantive law and decided by a Swedish general court, with the Stockholm District Court (Sw: Stockholms tingsrätt) as the first instance.

14. Changes to the Seller Terms

Printler reserves the right to change the Supplier Terms and the Website at any time.

If the changes are material, we will also notify you by email of such changes.